I’m Syd.

I’m Syd.

Storyteller | Writer | Editor |

I specialize in telling true stories and using editorial techniques to build brand identity. From an early age, I could often be found sitting cross-legged in a corner fixated on a magazine, buried under covers with a page-turner or scrawling away in a notebook. It wasn’t long before I was gripping a reporter’s notebook and penning stories on whatever stirred my curiosity.

My work includes reporting and copy editing for Arkansas Democrat-Gazette niche pubs, writing for the Arkansas Times and its auxiliary publications, and contributing to sites like The Kitchn (check out some of that writing here). I’ve also helped brands with their editorial content strategy, reputation and marketing needs—most recently, in the P&C insurance space. I earned my chops at the University of Missouri School of Journalism, where I studied magazine publishing and management, and carry those values in the work that I do.

When I’m not reporting and creating content, I’m making (and shamelessly snapping photos of) home-cooked meals, drawing and binge-watching. I also serve as communications co-chair for nonprofit Ashley’s Kloset and as an advisory board member for the Celebrate! Maya Project.

My content creation includes:

• WordPress
• LinkedIn